Öğretim Alanları: Kurumsal Kimlik Yönetimi, Kurumsal İletişim Yönetimi, Kurumsal Marka Yönetimi, Bütünleşik Pazarlama İletişimi, Stratejik Pazarlama Planlama
Araştırma Konuları : Kurumsal Kimlik, Kurumsal Marka Yönetimi Güncel
Yayınlardan Örnekler: - “Contemporary Thoughts on Corporate Branding and
Corporate Identity Management” (with T C. Melewar), Palgrave
MacMillan, London, 2008.
- “Special Issue on Corporate Identity, Branding and Communication” (with
T C. Melewar), Journal of Brand Management, Vol. 14 No. 1, 2008.
- “Renault-Nissan: A Study into the Advantages of a Prior
Strategic Alliance in the Development of a Post-merger Corporate
Identity” (with T C. Melewar and D. Stark), T. C. Melewar and E.
Karaosmanoğlu, (eds.), Contemporary Thoughts on Corporate
Branding and Corporate Identity Management, Palgrave MacMillan,
London, 2008.
- “Seven Dimensions of Corporate Identity: A Categorisation from the
Practitioners’ Perspectives” (with T.C. Melewar), European
Journal of Marketing, Vol. 40, No. 7/8, p. 846-869, 2006.
- “Corporate Communications, Identity and Image: A
Research Agenda” (with T. C. Melewar), Journal of Brand
Management, Vol. 14, No. 1, p. 196-206, 2006.
- “Corporate Identity: Concept, Components and Contribution” (with T.C.
Melewar), Journal of General Management, Vol. 31, No. 1, p.
59-81, 2005.
- “Resolving the Corporate Identity Conundrum: An
Exploratory Study of the Concept and Its Contribution” (with
T.C. Melewar and P. Douglas), in Veloutsou, C. (ed),
Communicating with Customers: Trends and Developments, Athens
Institute of Education and Research (ATINER), Athens: Greece,
2003.
