Öğretim Alanları: Pazarlama Yönetimi, Perakende Pazarlama Stratejileri, Tüketici Davranışı, İş Ahlakı, Uluslararası Pazarlama
Araştırma Konuları : Güncel
Yayınlardan Örnekler: - “An Exploratory Cross Cultural Analysis of Marketing
Ethics: The Case of Turkish, Thai, and American Businesspeople”
(with S. Atakan, İ.Y. Topcu and A. Singhapakdi), Journal of
Business Ethics, forthcoming in 2009.
- “Have Ethical Perceptions Changed? A Comparative Study on the Ethical
Perceptions of Faculty Members in 2003 and 2008", (with Y. İ.
Topcu and S. Atakan), Journal of Business Ethics, forthcoming in
2009.
- “An Empirical Investigation of the Ethical Perceptions
of Future Managers with a Special Emphasis on Gender – Turkish
Case” (with S. Atakan and Y. İ. Topcu ile), Journal of Business
Ethics, October, 82, p.573-586, 2008.
- “A Multiple Criteria Decision Making Approach for the Evaluation of
Retail Location” (with Y. İ. Topcu), Journal of Multi-Criteria
Decision Analysis (JMCDA) Special issue on Real World
Applications of MCDA, Vol. 14, p.67-76, 2006.
- “Retail Internationalisation: A British Retailer in
Turkey” (with S. Atakan), European Regional Review, European
Retail Digest, Issue 53, p. 40-43, 2007.
- “An Analysis of the Portrayal of Gender Roles in Turkish TV
Advertisements” (with N. Uray), Sex Roles: A Journal of
Research, Vol. 48, No.1/2, p.77-88, 2003.
- “Marketing Practices of the Turkish Clothing Industry
Firms Exporting to the European Union” (with S. Sezgin and N.
Uray), A. Yaprak and Tutek H. (eds), Advances in International
Marketing, Ablex Publishing Corp., JAI Press, 2000.
